MEET OUR CEO – Nicole Oblad

Business Executive – Manager of (2) Multi-Million Dollar  Companies – Construction Foreman –  Project Engineer – Industry Expert – Entrepreneur – Mentor – and affectionately known as “The Boss Lady”

California Girl

Nicole grew up in the Construction Industry helping her father build homes in California. Never wanting to sit on the sidelines Nicole was involved in every aspect of the building process from operating machinery, framing, and finish work.

As Nicole grew up, married, and started her family her entrepreneurial passions took over as she witnessed the hills she loved and grew up in were being destroyed because of drought and wildfires. Thus the creation of the National Storage Tank brand to help California and now the world solve the issue of water storage and a tremendous advocate of being prepared for whatever Mother Nature has in store. There needed to be a better solution and one that would protect the most valuable resource in any community, water!

Nicole Oblad

Entrepreneur

When the opportunity to combine her interest in construction and conservation came around Nicole seized it and following in her father’s footsteps forged a brand new company, owned and operated almost entirely by women.

Now as one of the largest storage tank providers in the United States and Canada  and one of the only major tank providers that is actually a legitimate and verified  woman owned business’ in this industry. Our CEO Nicole Oblad ensures we continue stay on the cutting edge of water storage innovation, our brand and passion for water conservation represent the same value proposition that Nicole has maintained all of her life and instills in those around her.

Now CEO of 2 Multi-Million Dollar Companies

Nicole is the CEO of two multi-million dollar companies and one of the largest providers of Storage Tanks in the United States and worldwide. With operations and dealers serving a global clientele, Nicole is able to manage not only every aspect of complex business operations but seems to always have time for a staff member to help solve some of life’s challenges. She is also dedicated to water conservation and environmental protection. She holds accreditation from ARCSA and is a member of the California Rural Water Association, and a member of the US Green Building Council as well as a member of The Women’s Business Enterprise National Council (WBENC), the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.

Nicole Mentoring Future Women Executives

A polished executive always surrounds themselves with people of vision and ambition. Nicole has shown an uncanny ability to do exactly that based on the caliber of talent she has currently serving in senior management roles in all of her corporations. She has also been a valuable mentor to her team especially young women in her employ encouraging them to achieve more than they could have even thought possible. With Nicole’s diverse experience and ability to move through life’s challenges with an even temperament she has been a shining example of what 1-person can do when all around are running for cover.

Giving back To Communities She Loves

Nicole and all of her corporations live by the “pay it forward” model which has served them well and been a lifesaver for numerous organizations that have been the recipient of cash awards, free water storage tanks and always willing to lend a hand in service for those in need.

Nicole is affiliated with the CRWA (California Real Water Association), NFPA (National Fire Protection Association),  AWWA (American Water Works Association), is SAM registered for government work and still finds time to help local organizations with their needs, from water storage tanks for elephants in a sanctuary to restoration of water tanks for Marin County to assisting the brave firefighters as they battle the wildfires in the Western United States, a philosophy of corporate giving becomes the standard at all of Nicole’s companies and we certainly encourage all corporations to pay closer attention to the many in need during these difficult times as well.

Industry Associations & Awards