Business Executive – Manager of (2) Multi-Million Dollar Companies – Construction Foreman – Project Engineer – Industry Expert – Entrepreneur – Mentor – and affectionately known as “The Boss Lady”
Nicole grew up in the construction industry helping her father build homes in California. Never wanting to sit on the sidelines, Nicole was involved in every aspect of the building process, from operating machinery and framing to finish work.
As Nicole grew up, married, and started her family, her entrepreneurial passions took over as she witnessed the hills which she loved and grew up in being destroyed due to drought and wildfires. Thus, the creation of the National Storage Tank brand to help California, and now the world, solve the issue of water storage and to become a tremendous advocate of being prepared for whatever Mother Nature has in store. Nicole saw a need for a better solution and one that would protect the most valuable resource in any community: WATER!
When the opportunity to combine her interests in construction and conservation came around, Nicole confidently and enthusiastically seized it. Following in her father’s footsteps, she forged a new company, which is owned and operated almost entirely by women.
National Storage Tank is one of the largest storage tank providers in the United States and Canada and one of the only major tank providers that is a legitimate and verified woman-owned business in this industry. Our CEO, Nicole Oblad, ensures we continue to stay on the cutting edge of water storage innovation. Our brand and passion for water conservation represent the same value proposition that Nicole has maintained all her life and instills in those around her.
Now CEO of 2 Multimillion Dollar Companies
Nicole is the CEO of two multimillion-dollar companies and one of the largest providers of storage tanks in the United States and worldwide. With operations and dealers serving a global clientele, Nicole manages not only every aspect of complex business operations, but often carves out time for lending a hand to staff members dealing with the challenges of life. Dedicated to water conservation and environmental protection, Nicole holds accreditation from ARCSA and is a member of the California Rural Water Association, and a member of the US Green Building Council. She also takes great pride in her membership in Women’s Business Enterprise National Council (WBENC), the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.
Nicole Mentoring Future Women Executives
A polished executive always surrounds themselves with people of vision and ambition. Nicole has shown an uncanny ability to do exactly that, based on the caliber of talent she currently has serving in senior management roles in all her corporations. She is a valuable mentor to her team, especially young women in her employ, guiding them to achieve more than they could have even thought possible. With Nicole’s diverse experience and ability to successfully maneuver whatever is thrown her way with an even temperament, she has been a shining example of what one person can do when put to the test.
Giving back To Communities She Loves
Nicole and her corporations live by the “pay it forward” model which has served them well, leading to a highly positive environment, not to mention continued growth and great success. This pay-it-forward mentality has been a lifesaver for numerous organizations that have been the recipient of cash awards and free water storage tanks. Nicole and company are always willing to lend a hand in service for those in need.
Nicole is affiliated with the CRWA (California Real Water Association), NFPA (National Fire Protection Association), AWWA (American Water Works Association), is SAM registered for government work and still finds time to help local organizations with their needs, from water storage tanks for elephants in a sanctuary and restoration of water tanks for Marin County to assisting the brave firefighters as they battle the wildfires in the Western United States. A philosophy of corporate giving becomes the standard at all Nicole’s companies. We highly encourage all corporations to pay closer attention to the many in need during these difficult times as well.