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Meet our CEO

Nicole Oblad: Visionary Entrepreneur, Industry Expert, and “The Boss Lady”

Business Executive – CEO of Two Multi-Million Dollar Companies – Construction Foreman – Project Engineer – Industry Expert – Mentor – Advocate for Water Conservation and Sustainability

Nicole Oblad is a dynamic business executive and entrepreneur with extensive experience in water storage solutions for critical industries, including large hospitals, data centers, and power generation stations. As the CEO of two multimillion-dollar companies and one of the leading experts in the storage tank industry, Nicole has built her career on innovation, hard work, and an unwavering commitment to solving real-world problems. Known affectionately as “The Boss Lady,” Nicole’s leadership style, entrepreneurial vision, and passion for sustainability have transformed National Storage Tank into one of North America’s largest storage tank providers and beyond.

California Roots and a Foundation in Construction

Nicole grew up in California, immersed in the construction world alongside her father. From a young age, she was involved in every aspect of the building process—operating heavy machinery, framing, and doing finish work. Refusing to remain on the sidelines, Nicole embraced the challenges of construction head-on, developing hands-on expertise and a deep understanding of what it takes to build things from the ground up.

As she married and started her family, Nicole’s entrepreneurial spirit grew stronger. Witnessing the devastating impact of droughts and wildfires on the hills where she grew up, she saw an opportunity to create lasting solutions. This passion led to the founding of National Storage Tank, a company committed to addressing the water storage needs of communities, businesses, and industries nationwide. What began as a local initiative has evolved into a global enterprise, driven by Nicole’s vision of conserving water, protecting communities, and being prepared for whatever challenges Mother Nature may bring.

A Leader in Water Storage Solutions for Critical Industries

Under Nicole’s leadership, National Storage Tank has become a trusted partner for industries requiring large-scale, reliable water storage solutions. Her company’s expertise extends to key sectors such as:

  • Hospitals and Surgical Centers: These facilities require vast quantities of potable and non-potable water for daily operations, sanitation, and emergency preparedness. Nicole has worked with major healthcare providers to deliver custom water storage solutions that meet stringent regulatory standards. Her specialty is underground water tanks for this industry, which draws heavily on her construction and engineering experience.
  • Data Centers: The world’s growing reliance on data requires data centers to maintain continuous operations, which often depend on large water reserves for cooling systems and fire suppression. National Storage Tank’s products help ensure uptime and reliability for some of the most critical data centers.
  • Power Generation Stations: Whether it’s nuclear, hydroelectric, or natural gas plants, power stations depend heavily on water for cooling and safety systems. Nicole’s team designs and delivers high-capacity tanks that play a pivotal role in maintaining the efficiency and safety of these power generation facilities.

A Verified Woman-Owned Business

Nicole is proud to lead one of the few verified woman-owned businesses in the storage tank industry. Her company’s operations span the United States, Canada, and abroad, serving various industries, from agriculture and manufacturing to municipalities and utilities. As a certified Women’s Business Enterprise National Council (WBENC) member, Nicole has become a trailblazer for women in traditionally male-dominated industries, inspiring the next generation of women executives and entrepreneurs.

Mentoring Future Leaders

Nicole is deeply committed to mentoring and empowering young professionals, particularly women, in her companies. She believes that fostering talent and encouraging ambition are essential to business success. Through hands-on guidance, she has cultivated a senior management team that reflects her hard work, innovation, and integrity values. Many of her mentees have gone on to hold key leadership roles within the organization, a testament to Nicole’s dedication to nurturing future leaders.

Philanthropy and Community Giving

Nicole believes in giving back to the communities that have supported her journey. Under her leadership, National Storage Tank has adopted a “pay it forward” philosophy, providing financial support and donating water storage tanks to needy communities. Whether it’s helping animal sanctuaries, assisting fire departments battling wildfires, or donating tanks for community water systems, Nicole and her team are always ready to lend a hand.

Her philanthropic efforts include:

  • Supplying water storage tanks for animal sanctuaries, ensuring proper hydration for rescued wildlife.
  • Donating tanks to fire stations in wildfire-prone areas, enhancing firefighting capabilities and community safety.
  • Restoring tanks for rural communities needing clean water, particularly in drought-stricken regions.
  • Collaborating with local organizations and governments to provide sustainable water solutions for underserved areas.

Industry Affiliations and Certifications

Nicole’s expertise is backed by numerous industry affiliations and certifications, including:

  • ARCSA Accreditation (American Rainwater Catchment Systems Association)
  • Membership in the California Rural Water Association (CRWA)
  • Membership in the National Fire Protection Association (NFPA)
  • Membership in the American Water Works Association (AWWA)
  • SAM Registration for government contracting opportunities

These affiliations reflect Nicole’s commitment to maintaining the highest industry standards and delivering exceptional products and services to her clients.

NFPA

Innovating for a Sustainable Future

Nicole Oblad’s entrepreneurial journey is a testament to her ability to identify critical needs and develop innovative solutions. With a focus on sustainability, conservation, and preparedness, she has positioned National Storage Tank as a leader in the global water storage industry. Her work is not just about building tanks—it’s about protecting communities, preserving resources, and ensuring a sustainable future for future generations.

As Nicole continues to lead and grow her companies, she remains steadfast in her mission to deliver cutting-edge water storage solutions while inspiring those around her to strive for excellence. Whether helping a power plant maintain operations, ensuring a hospital has sufficient water for emergencies, or mentoring the next generation of leaders, Nicole Oblad makes a difference—one tank at a time.